projects logos including pepsico, duchy of cornwall, music choice, marketing society, nestle, ben shaws, del monte Project logos

Projects

Live Music Producers Serious are the UK’s leading producers and curators of live jazz, international and new music. Claire is assisting the Development team to form new commercial partnerships with the London Jazz Festival which takes place in November each year. www.londonjazzfestival.org.uk
The Duchy of Cornwall - Developed a programme for the Duchy of Cornwall designed to help farmers add value to their products including the project management of the Duchy of Cornwall Local Food Partnership in Hereford with the aim of increasing the volume of local food within the school meals system. Since, the LFP has helped facilitate the creation of the Herefordshire Food Partnership which comprises the major organizations involved in local food in the County. This group is currently developing a Food Strategy for Hereford which will embrace public sector procurement. This group has now launched a Food Strategy for Hereford supported by HRH The Prince of Wales.
Music Choice - Delivers expertly programmed music audio and video channels across Europe via cable, satellite, IPTV, mobile and
broadband. Claire mentored the senior marketing manager on the development and implementation of its strategic marketing
plans.
The Marketing Society - Created a sponsorship strategy for the Marketing Society - a membership organisation for senior marketers in the UK. Managed the partnerships with Shell, Royal Mail, Accenture and Prophet on behalf of the Society and its Chief Executive.
www.marketingsociety.co.uk
Pepsico and PLI - Supported CB'a www.cba-design.com Paris in the development of a new brand platform and packaging design for Tropicana Europe and Lipton Ice Tea Europe.
Nestlé - Advised Nestlé Chilled Dairy UK on new product and packaging initiatives for Ski and Munch Bunch.
Ben Shaws - Undertook strategic review for this regional soft drinks company and subsequently implemented its recommendations, coaching the commercial manager on the brand repositioning. The business was refinanced, the brand re-launched and subsequently sold for a significant premium to its pre-launch value.
Del Monte - Facilitated a new product development workshop to create a wide range of new product concepts for Del Monte Juices.
GoldShield - Developed branding platform and positioning for TimeShield cosmeceuticals.
Breathe Right Nasal Strips - Collaborated with the Kale Group working closely with UK distributor in the development of a strategic marketing plan. Our recommendations resulted in an accelerated growth in sales and profits ahead of forecasts. The business was recently acquired by GSK.
Giovanni Rana - Developed the packaging strategy for the RANA brand in the UK market.

Brand aid ltd london

T:+44 (0)20 7435 2338
M:+44 (0)7770 854543 clairewatson@brandaidltd.co.uk

Operating on behalf of the Duchy of Cornwall, Claire was instrumental in coordinating and facilitating the Local Food Partnership. This involved mapping the supply process, connecting all the main parties including the local farming community, principally the Duchy’s tenants, to assist them to exploit this new revenue stream. Throughout this project Claire built positive relationships with all parties and a number of our tenants were able to benefit from the new opportunities created. I valued Claire’s support and commercial approach throughout.

David Curtis - Land Steward - Duchy of Cornwall
Claire is a great partner, enthusiastic and pro-active. She is brilliant at managing client relationships and she has great experience of consumer brands. Her focus on business results have allowed her to build long lasting relationships with clients and gain the trust and respect of people she works with.

Giacomo Colombo – CB’a Design Solutions
It's been a real pleasure to work with someone so professional, clear thinking and personable and I do hope our paths will cross again.

Peter Norton - Bulmer Foundation