Brandaid Strategic and Marketing Planning for Business Growth

from small acorns grow great oaks

Branding and Positioning

Positioning is not what you do to a product.
Positioning is what you do to the mind of the prospect.

Ries and Trout

Clarifying a brand's positioning is a key part of any branding exercise. It is crucial to express this for differential advantage. Positioning reflects a place that the product occupies in a market or a segment. A successful position is characterised by being both important to consumers and differentiating.

Brand Aid helps its clients develop a clear positioning for their brands. We do this by defining the unique attributes of the product or service and by communicating them in a memorable and meaningful way.

Having distilled the brand's positioning we ensure that its creative
expression is articulated consistently across all the appropriate
communication tools.